Comparison of Consumer Behavior Psychology Among German, British and Ethnic Chinese

On the evening of the first day of the Chinese new year, it rained lightly in Taipei. I, Mr. Hahn (my partner, German), my younger sister, my younger brother-in-law, and my parents were preparing hotpot at my younger brother’s. My younger sister marries a British man and they live and work in London for years. […]


It seems that I would have a sudden understanding of insignificant things that I failed to notice in childhood at the most unexpected moment!  I am on holiday in Phuket. What I read by the pool in the daytime is Berliner Kindheit um Neunzehnhundert written by Walter Benjamin.  In the chapter of peepshow, Benjamin described his childhood experience of visiting […]

Learn “Price Performance Ratio” from Buying Milk

My partner, Mr. Hahn, admits that he is a bit “uncomfortable” every time when seeing the milk and toilet paper I bring home. Because the brand and product size I chose may not be the most cost-effective in his view. Yes. German will pay close attention to “price performance ratio” when they purchase, order and […]